Presentation

The Amazon Flavours Project’s main goal is to promote the diversity and the quality of fruits which are originally from the Amazon region, aiming to widen the commercialization of Amazon products.

The region has got native and unique fruits. The different flavours arouse curiosity and interest both in Brazil and abroad, gaining more and more admirers.

Internationally speaking, the most recognized fruit from that region is the açaí berry; however, there are around 120 native varieties and many of them can be commercialized. Thus, the project also works towards broadening the knowledge base on the potentiality of the region to offer unique products.

Currently, 15 types of fruit are commercially produced and processed in the Amazon Rainforest – amongst them, there are some native fruits such as the açaí, the cupuaçu, the bacuri, the taperebá, and the camu-camu. Nonetheless, more conventional fruits are also produced there, such as the pineapple, the passion fruit, the orange, the acerola, and the soursop (also called graviola).

Main actions

The Amazon Flavours Brazil Project, initiated in 2009, aims to promote the exportation of products based on the Amazon fruits, and for that it foresees a series of actions, such as:
- A website containing information on the Amazon region, native fruits, nutrition facts, contact information of the Brazilian producing companies and of the partners involved in the project;
- Merchandising actions in American websites, since America is the biggest açaí consumer abroad;
- Product sampling for the distributors in Formula Indy races in Indianapolis (Indiana – USA) on May 30th.
- Product marketing during the World Soccer Cup 2010 in South Africa, through product sampling and distribution of samples.

Project partners

The Brazilian Fruit Institute – IBRAF – is a private non-profit organization, founded in 1989 by leaderships in the fruit production sector with the mission to promote the organized growth of the sector, developing effective actions for fruit producers, processing agri-industries, and suppliers of products and services, among others; that is, the entire fruit production chain.

http://www.ibraf.org.br
ibraf@ibraf.org.br
Telefone: 55 11 3223-8766

The Brazilian Agency for the Promotion of Exports and Investments has the mission to promote the exportation of Brazilian products and services, contribute to the internationalization of Brazilian companies, and attract investments.

The Agency works towards increasing the number of exporting companies, aggregating value to the group of exported products, consolidating the presence of the country in traditional markets, and opening new markets abroad for the national products and services.

http://www.apexbrasil.com.br  
apexbrasil@apexbrasil.com.br
Telefone: 55 61 3426 0202

 
The ASSPOLPA (Pulp and Fruit Juice Industries Association of Pará), founded in 1999, originated one year later Sindfrutas (Fruits and Derivatives Industries Union of the State of Pará), seeking to strengthen the sector in the state. The initiative was launched by the Ministry of Agriculture, Livestock and Food Supply’s regional office in the state of Pará, and today the labor union has got 24 associated companies, all of which are located in northern Pará and in the metropolitan region in Belem.

http://www.sindfrutas.org.br
sindfrutas@fiepa.org.br
(91) 3212-2619/ 4009-4982